Teleton is an organization that provides physical therapy and other aid to disabled children throughout Chile. It is financed by a two day--you guessed it--annual telethon. This is nothing akin to the PBS telethons that I recall from childhood weekends. Teleton is a full fledged extravaganza, and it sweeps the country like a tidal wave.
The actual telethon is a sort of variety show, hosted by the irrepressible Don Francisco. This man holds an odd position in the Chilean pantheon. He is the visionary behind Sabado Gigante, the long running variety show that has dominated latin television since its inception in 1962. The show began in Chile, the native country of Don Francisco (whose actual name is Mario Kreutzberger). It was incredibly popular both here and throughout the Spanish speaking world, and in 1986 the big man took advantage of his success and decamped to Miami, Florida, where he has worked ever since with Univision. This desertion leads many chilenos to claim antipathy towards the demigod of daytime television, but in reality he is treated with the mixture of awe and reverential respect that is given to all chilenos who estabilsh themselves on an international level. He can be found gracing billboards across the country, endorsing any number of products, and of course, he returns every year for the Teleton.
Allie and I decided to do Teleton Chilean style, so we headed to our friend Carla's house to watch the first night with her and her friends. All across the country, friends and families were doing the same: sharing beer marked with the Teleton logo, we sat and watched the program. Nearby, on Muelle Baron, Valparaiso's Teleton party was underway under flashing lights and booming reggaeton. In the studio audience in Santiago, the camera scanned the crowd, revealing an obviously high society mix with President Bachelet in the front row.
The show cycles through various types of presentations. First, a dramatic story about someone whose life has been changed by Teleton, told with all the requisite tearful interviews, violin music, and upbeat visions of life today. A coworker of mine at Duoc was the first story to be featured, and later we also met a small girl in a near-vegetative state and a young man with severely limited use of his arms. In between these segments, Don Francisco and other celebrities put on comedy sketches that I generally failed to follow. Then the screen would cut to a city's Teleton party, where a local host would interview community group leaders about the donations they would raised. Many of these people would launch into a long speech, leading everyone in the living room and many of those on TV to shout "Cuanto! Cuanto!" until the number was divulged. The directors of several large chain stores appeared on the show as well, making the somewhat half-decent promise to donate large sums of money--if a certain number of sales were made the following day.
The next day, the morning news devoted 16 pages to Teleton recap so that all of it could be relived.
In the end, the 2008 Teleton--the 30th event of its kind--raised an incredible 16,589,850,127 pesos. At current exchange rates, that's 24,641,989 US dollars. This is a program that does wonderful rehabilitation work, and it is hope-inspiring to see it receiving such an outpouring of support.
Nonetheless, I found myself looking at the whole thing with somewhat skeptical eyes. "We have incredible solidarity as a nation," one Chilean told me. I'm inclined to disagree. Two days of charity a year is simply not enough in a country with an economic situation like Chile's.
"Teleton has fundamentally changed our society," another told me. I do believe this, and I also hope that in time it can produce even more change. Teleton, with its campy extravaganza, evening dresses, and giant parties, introduced the concept of charity to Chile in a way that had not been done before. I hope that perhaps this phenomenon can spread, so that some day in Chile helping the unfortunate will be a social responsibility, not a weekend of festivities.